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Overview

Hilton Worldwide is an American multinational hospitality company that manages and franchises a broad portfolio of hotels and resorts. Hilton is headquartered in Tysons Corner, Virginia, U.S. As of June 30, 2020, where they began transformational changes internally to bring all of their marketing materials into one digital asset management system across their multi-brand teams. The MarKit or Lobby is a content management environment which would allow all hotel owners to login to a database of easily managed and usable marketing materials for their business use.

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Experience

"Hilton Worldwide decided to bringtheir brand operations in-house in order to achieve consistency throughmodernizing their asset management. Our team was responsible for contentcreation, strategy, presentation, and migration. Working on multiple brands andclients simultaneously was a valuable learning experience, as each brand hadits own project manager and management system that we had to learn andnavigate. We also had to identify materials for migration, recreate andmodernize assets that didn't exist, and add everything to the inventory. Eachbrand and request presented its own challenges, and we had to consider the userinterface that our audience would use to access their tools. Overall, it was arewarding experience to make life easier for thousands of hotel owners andempower them to be the best operators."

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